COVID-19 Website Updates Needed?

We hope this message finds you healthy. Amidst the current climate of our country, we want to make sure we are offering the utmost support to you. We are offering services to help you maintain your websites with COVID-19 related updates, alerts, and information.

These are the following things we have been working on over the last few days to help our customers handle the COVID-19 related issues:

● Created an alert section on the homepage to display COVID-19 related alert messages/announcements (For multiple clients including a transit operator and a convention center website).
● Created a new page with details on procedures and precautions for vendors/clients (multiple clients including a large Construction company).
● Updated meeting & agenda module to allow adding of Conference call details to committee meetings (for multiple municipal organizations).
● Created a new page with COVID-19 information for cities and links to important announcements (for a municipal organization).
● Created a new section on the internet to share COVID-19 related messages/information with employees (for a large Corporate organization).
● Updated the bus schedules and maps using GTFS data (For a transit operator using our GTFS+ functionality).
● Activated online Donation pages to raise funds (for a Non-profit organization).
● Reorganized the E-commerce shop menu and category pages (For an online store due to products getting sold out).
● Updated operating hours and online ordering/delivery instructions on Restaurant pages (for a nationwide Restaurant operator).
● In the process of creating a clickable map showing California regions and details of cities impacted (for a municipal organization).

If there is a specific update you would like to add to your current website, please let us know and we would be happy to help. We hope you are staying well during this time of uncertainty.

Coronavirus Update From Planeteria

Dear valued client,

With so much uncertainty at this time, we wanted to assure you of continuity with our services. As a company, we are taking measures to keep our employees and their families healthy and safe. Planeteria is uniquely set up to handle remote and virtual meetings because of the multiple geographic locations of our staff. Did you know our offices are split between California, Oregon, and Colorado, and on most business days, more than 50% of our employees already work from home!

We understand that while not much changes in the Planeteria communication methods, a lot has changed for you.

Existing Projects: We have processes and tools in place that allow ALL existing projects to continue as planned and with regularly scheduled online meetings. If you have been asked or chosen to stay home, you can access all your project documents using Basecamp and attend all meetings virtually using Zoom video conferencing.

On-Going Technical Support: We will continue to provide our exceptional on-going customer support. As normal, support tickets should be submitted as normal to our support email address.

We are encouraging healthy habits and following the advice of public health officials.

If you have any questions or concerns, please contact your Planeteria representative.

Sincerely,

Planeteria Staff

Content Strategy

Content Strategy

Pro Tips

Do Regular Reality Checks – Pick a few tasks every month that you know the public needs your site to accomplish.  Use the site to do those tasks from start to finish.  If you have trouble finding where to start the task then consider bringing the prompt for that task further forward or adding it to your quicklinks. If you find there’s information missing on how to complete it then add a few bullet points introducing the task explaining what to do.
Have a Content Review Schedule – Content gets old! Keeping up with old content is an ongoing housekeeping task like doing the dishes (there’s always more).  So, the best thing is to have a review cycle once every few months. Have departments help you!  Having a zone defense to have a regularly scheduled eye on content is the best way to keep old/inaccurate information off the site.
Use Your Customer Service Data – Another great way to figure out where you need to beef up / edit content is to mine the questions that repeat in email and phone calls.  Have a regular short survey that you send out to public facing staff and ask them what top questions come in.  Reality check where on the site those questions are answered and pull that information forward if you think it’s necessary (or make a social media post linking to the information!)
Don’t Use PDFs As Webpages – Pdfs are for printable documents. They should never the only way that a piece of information is communicated (because that’s bad ADA).  A main navigation link should never point to a PDF.  PDFs should compliment a webpage, not replace it.
Forms Should Always Have Online Instructions – How do I fill it out? What are the ways I can turn this in?  Who is the contact if I have questions? Those are three pieces of information that should be readily visible on the webpage with any online or downloadable form.

Why Content Strategy Is Important For Local Governments

Staff Time – When websites answers questions well people call less.  This leads to a more efficient use of staff time.
Improved Public Service – When information is more effectively shared with the public they are served better by your municipality.
Long Term Savings – Properly managing website content in a scaled way helps to keep the website sharpened as a tool. This leads to a longer time period before needing to contract out refresh and speeds up the website refresh process.