February 21, 2022

Santa Rosa, CA, Release: February 21, 2022. For Immediate release

BACKGROUND
The Transit Authority of River City (TARC) is the only public transit system in the Louisville-Southern Indiana metro area. With a fleet of 227 buses, 33 which are hybrid-electric and 15 that are all-electric, an average 4.8 million individuals ride TARC annually with buses travelling 6.57 million miles a year. Additionally, TARC’s ADA paratransit services performs an average of 312,000 trips this past year.

THE PROJECT
TARC selected Planeteria to bring their website up to the standards of their mission statement. They wanted a “customer-centric” website that provided riders with quality, up-to-date information, supported their marketing efforts, and made it easier for their staff to implement updates. They wanted a site designed for mobile devices and WordPress was used as the content management system.

THE SOLUTION
Project questionnaire, audience needs assessment, site map, wireframes, web style guide (colors/typography), mood-boarding, mock-ups, WordPress CMS, mobile responsive, hosting and managed maintenance.

SERVICES PROVIDED
Site search functionality, trip planner, rider alerts, maps, site admin roles/permissions, document archive, procurement, online forms, news/ announcements, social media integration, ADA compliant, multilingual and Google Analytics.