Lextran
OBJECTIVE
Lextran under-went a brand audit and launched a new brand identity prior to the website redesign project. As part of this re-brand, Lextran was seeking a qualified vendor to design and implement a new website. Our focus of the website redesign was to: Incorporate the new brand identity; simplify the user experience with intuitive navigation; build on a platform that allows for simple content management; and ensure mobile responsiveness for all pages within the site. This project has a focus on providing real-time data using Avail Technologies live bus tracking. In addition, a robust and prompt rider alert feature was integrated with email and text messaging.