ABOUT Lextran


Lextran is Lexington’s public transportation system, providing service to residents of and visitors to Fayette County. It operates seven days a week with a total of 27 routes and over 900 stops. In addition to mainline and paratransit, Lextran contracts with the University of Kentucky and operates two routes around the campus.



Lextran under-went a brand audit and launched a new brand identity prior to the website redesign project. As part of this re-brand, Lextran was seeking a qualified vendor to design and implement a new website. Our focus of the website redesign was to: Incorporate the new brand identity; simplify the user experience with intuitive navigation; build on a platform that allows for simple content management; and ensure mobile responsiveness for all pages within the site. This project has a focus on providing real-time data using Avail Technologies live bus tracking. In addition, a robust and prompt rider alert feature was integrated with email and text messaging.


Lextran needed Planeteria to design and implement a new website to enhance the user experience, simplify content management, and provide better information and customer service to users and potential users of the transit system. The emphasis is on incorporating extensive content management tools and database-driven architecture while providing a user-friendly and intuitive site structure as well as an interface that is attractive, accessible to people with disabilities (especially those with visual impairments), and offers users a choice of either English or other languages. Making the website mobile friendly is also desired so that users are looking at the same content in both web and mobile formats. Project questionnaire, audience needs assessment, site map, wireframes, web style guide (colors/typography), mood-boarding, mock-ups, WordPress CMS, mobile responsive, hosting, and managed maintenance.


Site search functionality, real time information, Avail Technologies live bus tracking, GTFS schedules/maps, video embedding/streaming, site admin roles/permissions, document archive, procurement, online forms, news/announcements, social media integration, rotating banners of photos/video, ADA compliant, multilingual and Google Analytics.


Transit operator websites require a specific set of functionality needs. This includes Schedules, Maps, Alerts, Real-Time and Trips, which we refer to as SMART Transit Tools.


Lextran riders can purchase a single ride, day pas, 20 ride pass, 30 day pass or semester student pass all directly on the website using e-commerce.