Strong Reason to Invest Money in SEO/ Digital Marketing

November 15, 2018

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Strong Reason to Invest Money in SEO/ Digital Marketing

digital marketing services

Planeteria offers a free Digital Marketing Analysis Report for your website If your keen to know more about this Email Us (sales@planeteria.com)or Call Us(707.8433773) or Fill this(https://www.planeteria.com/contact/).  

According to Merkle Q3 Digital Marketing Report 2018, Google is huge in search industries comparatively to Bing and Yahoo. Google search for fetching information hold 60% of the search market about various day to day activities from finding a restaurant to getting their favorite bedtime stories. Google is now evolving as an end to end service provider for internet browsers.

“Do you know More than 92% of Organic Search Happened in Q3 2018 Digital Marketing Report“

Many business owners who have a website started to invest the money in SEO(Search Engine Optimization) to outreach and get more leads from their own websites.

How about you? Have you Invested to get more profit from your website?       

Why you need to invest in SEO/Other PPC Platforms (Pay Per Click)

Researching about Product or Services

SEO Services Santa Rosa

People are not buying products and services by only visiting brick and mortar stores.  They are researching about a particular product or service more than N’ times on the internet. 

Based on that information, they decide whether to buy products or services from that particular store or services provider.

organic search visit - seo services

By investing in SEO you can beat your competitors in the search result and you can get more leads. In SEO, Content plays an important role.  The user needs useful and informative content which helps them to clear their doubts. Giving useful information on the website will add more advantage for you to rank up in the Search engine.     

Focusing on Mobile Responsive Product

Organic Search by devices

Year on year smartphone searches increase among consumers. More than 18% growth has been acquired by Smartphone category.

If you still have an old classic website without mobile responsive design, then we can assure you that you are losing traffic from the search engines. As Google changes the algorithm and ranking preference to give the more unique informative website option to the browser, you should redesign your website with responsiveness to all devices. Optimizing website either for desktop or mobile devices plays an important role in the increase of search engine rankings.

Google Ads has Grew of 18% Year on Year!

We can see drastic growth in Google Ads usage.  More than 18% increase in ad purchases in Q3 2018, with clicks up 8% and CPC(Cost Per Click) up 9%. Of those ads, B2B and B2C have spent more than 33% in Google Search Ads for Phone devices.

Apart from Google, Bing and Yahoo search ads grew 7% in Q3 2018.

 

25% Grew Year on Year for Facebook Spend (Excluding Instagram)

Facebook is a major platform for B2B to sell product and services.  More than 25% growth happened in Q3 2018 Report (excluding Instagram), with mobile traffic and spend share continuing to grow up to 95% and 89%. More than 10 Million people use Facebook.  If you’re missing out the trying Facebook ads, you may end up in losing valuable leads.

instagram ads

Instagram spend grew 61% Year on Year for the quarter, as impressions increased 58%. The median advertiser on both Instagram and Facebook spent 19% as much on Instagram ads in Q3 as on Facebook ads.

Conclusion

As part of this Q3 Digital Marketing Report, you can learn how vital Internet/ search engines are in branding/promotions for particular products and services. Most companies have adjusted their budgets from exclusively traditional ads and started to including digital marketing ads.

Planeteria offers a free Digital Marketing Analysis Report for your website If your keen to know more about this Email Us (sales@planeteria.com)or Call Us(707.8433773) or Fill this(https://www.planeteria.com/contact/).
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