A Web presence is a great way to compliment your existing marketing plan. You can use your site to inform customers about your business’s services and it makes word-of-mouth advertising easier.
Use your Website to educate. Potential clients will want to know what you can do for them. Besides giving them information about you, provide resources to educate them on why they need your services.
Companies who embrace an online strategy will quickly find themselves in a leadership position because of their increased exposure in the global marketplace. Companies that ignore the web run the risk of having their existing competitors and emerging “dot coms” exploit the web to their advantage.
Having a website can help broaden the scope of one’s business. Customers shop and compare prices now more than ever before and the Internet offers a powerful, quick and efficient way to do so. If your competition is online, you should be there also. Your customers can go online 24 hours a day, seven days a week to get answers and information about your business, even if your business is closed for the day.
Being online also helps to to reach new clients as your website gives customers and potential customers all the information about your business they need. Online customers will have an immediate resource in their office for reference and referals.
Interact with Customers
Your best customers are repeat and referred customers. There is no better way to keep customers coming back than keeping in touch with them. Through your website you can interact with clients by way of online newsletters, polls or surveys, chat rooms and special deals. When you keep in contact it shows customers you care, one of the best ways to keep them coming back.
As a customer you want to know the company you are buyiing from is legitimate and runs a reputable business. A well designed website lends legitimacy to your business and leads to increased sales.
Survey Your Audience
The Web is two-way, interactive, and quick communication. When a visitor comes to your website they want to know about your products, services or information. How can you find out exactly why they came or what they’re looking for? To get a handle on your potential customer base you can set up a survey to figure out exactly what visitors are interested in. By finding out what they are looking for you can also learn what new trends are on the horizon or features you need to add.
Level the Playing Field
Look and act bigger than you really are. By using multiple e-mail accounts (e.g. Sales@, Info@, shipping@, etc) even a one-person business can look like a multi-person or multi-department operation through a company website. Having an online presence will enable you to compete with much larger and better capitalized companies to promote your goods and services. A well designed website presents a more appealing image than a larger competitor who’s web presence appears weak or amateurish.
Customers Expect It
In today’s business world, the Internet is the fastest growing source for information. Without a web presence, your business risks never being found by prospective customers.
Just imagine the possibilities!