March 4, 2019

DIGITAL MARKETING
Big Picture Goals:
Planeteria will research, plan,execute, monitor and report for a world class digital marketing campaign.

RESEARCH & AUDIT
Audit Google Analytics, Review Customer Order History, Name Awareness, Competitive Analysis, Determine KPIs, Map Out Measurement Framework & Align to Accomplish Goals

TARGET AUDIENCES
Audience Research, Affinity Categories, In-Market Segments, Media Consumption Habits, Buying Preferences, Onsite Behavior: Existing Traffic & Recent Customers, Examine Organic Search Queries for Keyword Research, Facebook Business Page Audience Insight, Conduct Customer Focus Groups, Questionnaires & Surveys (if needed) & Determine Basic Brand Message

WEB PROPERTY OPTIMIZATION
Home Page Content & Call to Action, Category Pages, Product Pages, Location Pages,Check-out,Calls to Action, Navigation, Discount Display,& In-Site Search

MEDIA MIX
Organic SEO, Google Adwords, Google Display, Paid Facebook, Paid Instagram & Paid YouTube

DIGITAL FLOW CHART & SPEND
Cold Traffic Through Organic Search or Social Content, Basic remarketing using display ads, social ads and adwords, Abandon shopping cart, pop-up promo code, email drip, product page remarketing, Ad creative, message & medium change as the customer flows through the funnel, After purchase message changes to repurchase with the intent to build customer loyalty, affinity & advocacy

CREATIVE & MESSAGING STRATEGY
Examine existing creative assets, Identify what creative needs to be designed, Determine if any sales webpages need to be designed and developed, Evaluate the possibility for YouTube custom video ad creation and social paid ad creation, Messaging for awareness, education and engagement

EXECUTE CAMPAIGN
The initial hard work is complete and will pay off, Launch campaign across multiple platforms, Watch preliminary results at top of funnel

MONITOR, ANALYZE, REPORT, MODIFY
To start we will monitor the spend for all ads, traffic, conversion rate, revenue generated and average order value, This data will be compiled in a report and analyzed & Recommendations will be made to modify the campaign