Article Detail

Greater Richmond Transit Company (GRTC) has launched its redesigned website, RideGRTC.com, on February 18, 2025. The modern, mobile-first site serves riders across the Richmond region with streamlined access to routes, schedules, trip planning, and service updates—bringing the transit experience in line with today’s digital standards.

About GRTC

Founded in 1973, GRTC provides safe, reliable, and equitable public transportation to residents and visitors of the Greater Richmond region. Operating local, express, and specialized transit services, GRTC plays a vital role in connecting communities to jobs, healthcare, and education. As an essential service provider, GRTC continues to focus on accessibility, sustainability, and advancing mobility options for a diverse and growing population.

Project Goals

• Deliver a rider-centric, intuitive website that simplifies trip planning and information access.

• Ensure ADA/WCAG compliance, supporting accessibility for all users.

• Integrate live service tools to reduce customer service costs and empower self-service.

• Strengthen GRTC’s brand and improve communications through a modern digital platform.

Planeteria’s Solution

Planeteria partnered with GRTC to build a WordPress-powered website emphasizing user-friendly navigation, mobile responsiveness, and top-tier accessibility. The solution integrates real-time transit data, live chat, and rider alerts while consolidating GRTC and RideFinders content into a unified experience. Hosting on Pantheon ensures uptime, speed, and security, while compliance with FTA, FOIA, and Title VI regulations was built in from the ground up. Ongoing support, maintenance, and staff training provide GRTC the tools needed to sustain long-term success.

Key Features & Functionality

• Trip Planner: Google Maps integration to find the best route from point A to B.

• Real-Time Bus Tracking: Live vehicle locations and arrival predictions for riders.

• RideFinders Integration: Unified access to regional ridesharing and vanpooling resources.

• ADA Accessibility Tools: WCAG-compliant design, accessible forms, and contrast optimization.

• Live Chat & Customer Service Forms: Stop requests, FOIA inquiries, job applications, and vendor submissions.

• Emergency Alerts: Banner system for real-time service disruptions.

• News & Events Publishing: Dynamic updates with archiving, scheduling, and social media sharing.

• Developer Data Portal: Secure GTFS file downloads for third-party developers.

Project Highlights

This redesign modernizes GRTC’s digital presence after more than a decade on an outdated platform. The site now offers interactive maps, robust search, and content personalization while honoring GRTC’s refreshed branding. By consolidating RideFinders into RideGRTC.com, users gain a seamless, one-stop hub for all regional transit options.

Looking Ahead

The new website positions GRTC to better serve a connected, mobile-first audience while ensuring compliance, transparency, and efficiency. With Planeteria providing long-term maintenance and enhancements, RideGRTC.com will continue to evolve—supporting the Richmond region’s growth and reinforcing GRTC’s role as a modern mobility provider.

Visit the New Website

Explore the new digital experience at www.ridegrtc.com