New Website Announcement

🎉New website launch!

Clackamas County is Oregon’s third-most populous county. The county was named after the Native Americans living in the area, the Clackamas Indians, who were part of the Chinookan people. Since the county’s creation, agriculture, timber, manufacturing, and commerce have been the principal economic activities. Mount Hood, the only year-round ski resort in the United States and the site of Timberline Lodge, is a major attraction for recreation and tourism. The mountain and its rivers and forests offer outdoor recreation activities, from skiing and rafting to fishing and camping.

Planeteria was hired for website design and development services for the county’s 2,000+ page website that receives more than 2 million visits per year. With a site over 2,000 pages, the content reorganization was essential. A unique challenge to this project was the County has over 40 different departments and divisions all of which needed unique department pages with an overall look and feel that created uniformity throughout the site but also provides levels of flexibility in what they could post and where.


Municipal Website Design

Who is Planeteria?

Our specialty is building and maintaining high quality, modular, mobile and feature heavy websites for municipalities. We are a full service digital agency and we provide logo design, branding, website maintenance, hosting, e-commerce, SEO/SEM, social marketing, display and email marketing services. Our services and business are geared to support all municipalities and your unique challenges and needs.

There are a lot of digital agencies on the planet for you to chose from. What makes Planeteria so special is the unique combination of Our Team, Our Designs and Our Process. We call it the Planeteria Difference.

Chat Bots

There is a new trend in consumer and B2B purchasing habits that have forced many organizations to adapt. Today, over 30% of customers expect live chat on your website.

At Paneteria in Santa Rosa our chat bot, used as live chat, out performs our our contact forms 15 to 1.

There are several variations of how chat bots can be set up according to your organizational needs. For small businesses, a simple Live Chat Bot can be integrated to a website that will serve as an instant messenger with a designated representative. In this instance, this representative can act as a customer service representative answering questions or a sales rep or even act as a receptionist to direct the inquiry to the right person.

Another variation of a chat bot can act similar to a FAQ and lead the website visitor to to right information on the website through a series of predetermined questions. A computer program is designed to simulate conversation with human users.

The most advanced chat bots utilize machine learning or artificial intelligence in order to mimic how humans communicate. This type of chat bot uses computer programming to automatically improve experience, as well as natural language processing and when applied simulates human produced text and language.

For customer service, a chat bot can direct a potential customer or an existing customer to the correct organization rep. In addition, a chat bot can identify the needs of the chatter prior to speaking with a live representative.

For sales, a chat bot can pre-qualify leads. Low quality leads can be prioritized as such and high quality leads can be fast tracked into the sales process.

At our office in Santa Rosa, we use the simple live chat functionality, so you are talking to a live person!

Contact us today for a consultation to see if a chat bot is right for your organization.

ADA Compliance

Website ADA compliance has been a hot topic recently. Several large enterprise businesses and municipal organizations have been the target of law suits as a result of their website not being compliant.

ADA (Americans with Disabilities Act) is a law that went into place in 1990 which states websites must be accessible by people with disabilities. The goal is to have websites that do not discriminate against those with disabilities.

In the first six months of 2018, nearly 5,000 ADA lawsuits have been filed in federal court for alleged violations. Protecting your interests is more important than ever.

Working with a lot of private enterprise, government entities and municipality clients, we have extensive experience with creating an ADA Compliant solution and continued monitoring. We make sure the site’s visual elements are visually compliant. In addition, all page headers, tags and meta data will follow compliance. We do this through automated tools for testing and we embed compliance throughout our design and development process. We will meet Section 508/WCAG2.AA (AAA compliance if requested).

Main factors for creating a complaint website:

  • Visual Elements
  • Site Hierarchy
  • Navigation
  • Meta Data
  • Structural
  • Coding
  • Color Contrasts
  • Content Elements

Contact us today to schedule your ADA audit.

Website Launch – Solano Transportation Authority

The STA was created in 1990 through a Joint Powers Agreement between the cities of Benicia, Dixon, Fairfield, Rio Vista, Suisun City, Vacaville, Vallejo and the County of Solano to serve as the Congestion Management Agency for Solano.

The STA is responsible for countywide transportation planning, programming transportation funds, managing and providing transportation programs and services, delivering transportation projects, and setting transportation priorities.

The STA uses an open and inclusive public involvement process through various committees made up of local elected officials, public works directors, transit operators, and interested citizens.

This project was the third website design project for STA in the last year to complete the trilogy of websites:

We are very proud and excited about the efforts that went into all of these projects.

News & events, social media integration, custom calendar integration, emergency alerts, site search functionality, trip planners, real time information, video embedding/streaming, document archive, online forms and more.

Usability audit, stake holder surveys, wireframes, mobile responsive design, web development: PHP / HTML5 /JavaScript, jQuery, ADA compliant, multilingual, ongoing maintenance, hosting, WordPress

CMS Selection Process

It is always recommended that Planeteria provides a CMS product demonstration for new website projects. During this, we will walk your team through the usability, functionality and administration of each CMS platform.

Our CMS selection process includes:

The Editor – Who will be using the site as an admin?
• IT/Tech
• Marketing Department
• Executive Admins
• Editorial

Historical Preferences
• Current site
• Is it meeting your needs
• Pain points
• Success stories

The Product Demo
• Hands on with development sites for both WordPress and Drupal
• Ask questions
• Become familiar

The Elements – What elements/content will be edited?
• Content: Pictures, Video, Documents, PDF, etc
• Apps/Plugins
• Maps
• Work Flows

Strategic Development & Dynamic Design

We have developed and refined an 8-phase process that is a hybrid of strategic development and dynamic design:

🔭 Discover. We work closely with you to understand the project goals and success factors.

📌 Define. Create comprehensive content strategy to define website structure based on target needs.

🖌 Design. Develop visual systems and creative concepts for a seamless user experience.

📖 Content. Coordinate with stakeholders to develop new content and/or migrate content from an existing site.

🛠 Development. Programming and development of website using a suitable content management system.

😁 Review. Conduct design audits, quality assurance testing, and multi-browser and device testing.

🏋 Training. Develop custom training material and conduct orientation and sessions for website administrators.

🚀 Launch & Metrics. Go live with an amazing new site! Install analytics and track progress post-launch.

CMS Training

Planeteria hosts a hands-on training where administrators interact and practice modifying content in a testing environment. In the scope of this project, trainings will be conducted via video conference. In-person training can be arrange for an agreed upon travel cost.

Training Video Library
Post training we record and host screen cast tutorials explaining CMS functionality for your reference and training new employees. These will be searchable and hosted on a private YouTube channel.

On Going Training Opportunities
Training can be requested by the client up to three times per year.

Training Experience
Our lead trainer is part of our project team. Heidi Peyser trains all our clients on usage of the CMS. Because she is part of the project from start to finish, she has a depth of knowledge of the reasons behind why certain pages are set up and how functionality is intended to work. There is no one more qualified than Heidi to train City staff.

Example Training Library
Experience Works:

Planeteria Project Management Approach

As a company that serves customers all over the country, we have a streamlined project management process that allows for plenty of face-to-face meeting time throughout the life cycle of the project. When it comes to weekly check-ins, bench mark reviews, and other checkpoints, we utilize video conferencing, where we can share wireframes, graphics, presentations, and mockups in real time. We believe client engagement is critical to any projects success. All primary meetings and decision-making processes are overseen by the dedicated project manager assigned to your project. You’ll also be able to communicate directly with design and technical leads, as well as any other key team members wherever appropriate. Throughout the project, we schedule weekly check-ins and communicate regularly between meetings. We establish a clear decision-making path early on. We are careful to define goals for each meeting, clearly record decisions, and frequently remind the team of feedback opportunities and deadlines. Below are a couple of tools we use to effectively manage our project communication with you:



All the projects are managed through an online project tool called Basecamp. With Basecamp, both our teams can share documents and media, track to-dos, stay up-to-date with schedules, and easily manage discussion topics. This tool will be used for the duration of the project and you will receive a quick training during the kickoff.



For the Quality Assurance phase of the project, we use BughHerd. This online tool allows you to report issues by making annotations right from the site being worked on. It allows us to effectively turn your annotations into full reports with all the info we need to fix the problem and make sure your site is executed perfectly.



Our commitment is to ensure your team is fully supported post-launch. We use a client portal called Freshdesk that enables your to easily submit support tickets, or you can send a simple email to to reach our dedicated team. Either way, we are quickly and easily available to help. Before we reach the projects end, we provide a run-through for you to learn the submission process.

Planeteria Creative Development Process

Our strategic approach is completely different than the template solutions offered by our competitors. We will implement a customized solution specifically designed to solve your most pressing needs based on these four core beliefs.



First we understand your practices and strategies so we can come to a clear definition of success. This will be the north star for our work together.


We begin by creating a clear project plan, identifying key players on both the client and Planeteria side. We clearly define roles, methods and systems for communication as well as clear timeline to keep the project on track and everyone in the loop. We understand that timelines can shift and plans can change; any adjustments to the project will be reflected in a modified Road Map. This ensures we all keep on top of things, no matter what.


We keep our team and the client’s team organized with an online project management tool called Basecamp. Basecamp centralizes all project discussions, meeting notes, to-do lists, calendars, and documents, giving you clear access and oversight to our progress at every step.


We believe the best work comes from strong relationships. We take the time to make presentations on a regular basis. We enjoy the robust discussions that come from spending time with our clients. When possible in-person bench mark meetings will be scheduled.


Over the last 18 years, these four core beliefs have fueled hundreds of successful projects. They create a flexible structure that is a hybrid of strategic development and dynamic design. We’ve refined it into a succinct 8-phase process as follows: