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AN INDUSTRY LEADER AND INNOVATOR IN REFRIGERATION TECHNOLOGY.

Turbo Coil provides their clients with superior quality, energy, and space-saving efficiency for commercial refrigeration needs. They have developed custom designs for many consultants, designers, and manufacturers. Their products can be found in many segments of the market including restaurants, casinos, wineries, and schools throughout North America.

Planeteria was hired as their website design firm and with the help of Turbo Coil stakeholders three main problems were identified:

1. The visual design was outdated. It had been over a decade since the last redesign and the new website needed to reflect a strong brand that represents their modern, efficient, and commercial solutions.
2. Product information was hard to find. Customers had trouble locating information on the website. To solve this problem we organized content into easy-to-navigate verticals that reflected the needs of their customers.
3. The previous website did not have e-commerce. Turbo Coil wanted to allow its customers to purchase replacement parts directly on the website.

The result is a visually appealing website with excellent use of imagery, a website where information is easy to find and that integrates e-commerce.

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