Article Detail

The State of Wisconsin Investment Board has launched a redesigned website focused on accessibility, clarity, and long-term usability for members of the Wisconsin Retirement System, stakeholders, and the public. Delivered on an accelerated timeline ahead of upcoming digital accessibility requirements, the new website modernizes SWIB’s online presence while improving access to financial reporting, investment information, governance resources, and organizational updates.

About the Client

The State of Wisconsin Investment Board is an independent state agency responsible for managing assets for the Wisconsin Retirement System and other state trust funds. SWIB oversees one of the largest public pension funds in the United States and plays a critical role in protecting the long-term financial interests of Wisconsin public employees and retirees. The organization is recognized for its disciplined investment strategy, fiduciary stewardship, and commitment to transparency and public accountability.

Project Goals

• Modernize the organization’s digital presence with a cleaner, more intuitive experience for stakeholders, retirees, employees, and the public.
• Launch an ADA-conscious website before critical accessibility compliance deadlines while improving usability across devices and assistive technologies.
• Streamline access to investment reports, governance information, policies, news, and board resources through improved navigation and content structure.
• Create a scalable, maintainable platform that allows SWIB staff to efficiently manage and publish content over time.

Planeteria’s Solution

Planeteria partnered with SWIB to rapidly deliver a modern website experience aligned with accessibility best practices and public-sector usability standards. The project focused on improving navigation clarity, mobile responsiveness, page performance, and content accessibility while preserving the professionalism and credibility expected of a major institutional investment organization. The accelerated implementation timeline ensured the new platform launched ahead of accessibility compliance milestones, giving the organization a stronger digital foundation moving forward.

Key Features & Functionality

• Modernized homepage experience with clearer pathways to reports, governance resources, and investment information.
• Mobile-responsive layouts optimized for users accessing the site across phones, tablets, and desktop devices.
• Accessibility-focused design and development approach supporting improved usability for assistive technology users.
• Simplified navigation structure designed to reduce clicks and improve information discovery.
• Flexible content management tools enabling staff to maintain and update content efficiently.
• Improved document and resource organization for reports, publications, and board materials.
• Enhanced page layouts and typography focused on readability and long-term maintainability.
• Scalable architecture designed to support future content growth and digital enhancements.

Project Highlights

One of the most significant aspects of the project was the accelerated delivery timeline. SWIB prioritized launching a modern, accessibility-focused website before upcoming ADA compliance deadlines, requiring a focused implementation approach and close collaboration throughout the project. The result is a professional, future-ready digital platform that improves access to information while supporting the organization’s long-term communication and transparency goals.

Looking Ahead

The new website positions SWIB for continued digital growth with a more maintainable, accessible, and user-focused platform. As accessibility expectations and stakeholder needs continue evolving, the organization now has a stronger foundation for ongoing improvements, content expansion, and digital engagement. Planeteria remains committed to supporting SWIB with continued enhancements, accessibility guidance, and long-term website support.

Visit the New Website

Explore the newly launched website at swib.state.wi.us